About PrettyStores
Started from zero as a trading company
Sourcing products in Zhejiang and Guangdong Province of China as a trading company for USA big companies, during which we began to get in touch with the industries and the key professional personnel.
July,1995
Foundation of Furniture Factory
We first founded the Furniture Factory in Foshan city of China, setting up the production line for furniture particularly made of metal and leather.
August,2000
Starting OEM production
All the machines for Moulding System had been successfully organized and tested, establishing our strong capacity for customization and enabling the acceptance of strict orders from big brands as OEM (Original Equipment Manufacturer)
December,2000
Operating offices expanded
Our parent company had expanded operation offices from 5 to 10 in the key Port Cities in Zhejiang, Jiangsu and Guangdong Province, furthermore enhancing the smooth exportation of our products from China to USA and worldwide.
March,2001
Production line expanded
Expanded the production line for ABS and fiberglass processing, launching the production plan for massive indoor or outdoor furniture made of ABS and Fiberglass.
May,2002
Production line expanded third time
Expanded the production line for wood processing via investment and holding.
July,2005
Started taking retail orders
Started to sell directly to retail customers and accept drop buying orders. While at the same time, BarcelonaChairFactory.com had been set up.
December,2009
Started building the systematic supply chain
Diana Wellenbrink spent $2464 for two LC3 3 seaters sofas, a bench, two Barcelona-style chairs and ottomans, 6 Eames style dining chairs in the EXW terms. She would spend more than $10,000 for those items if buying locally, while buying directly from us as a manufacturer she could save huge but she needed to arrange shipping and importation by herself. We helped her find a shipping agent in the USA, but the shipping agent didn't buy the insurance for her as she never asked neither. Unfortunately, the 2 sofas got damaged during the transportation, Diana asked us to compensate and we refused based on EXW terms. (click to get full details of this true story). To revenge, she then posted bad reviews against us all over the internet including the notorious review website resellerratings. The latter began to blackmail us by fabricating bad reviews and asking us to pay the high membership fee to eliminate them.(Click to get the full details about the resellerrating scam and the Review Dark Industry) This incident directly became the trigger and spur us to consider building a systematic supply chain to get our products delivered to the retail buyers smoothly and efficiently
June, 2010
USA affiliate company founded
Our USA company had been founded, and started to set up the warehouses and transportation systems within USA, later expanded to cover all the American continental market including Canada, Mexica and other south American countries.
October, 2010
Upgraded supply system
Upgraded the internal supply system in China, and developed the Accurate Inspection Procedure and QC system before shipment which made the damage rate successfully drop to 0.01%.
August,2011
"Forever Maintenance" started
Launch "Forever Maintenance Policy" after the documentary "An Inconvenient Truth" (click here to know why we offer "Forever Maintenance Policy)
March, 2012
Lighting production started
Set up the Lighting Factory in Zhongshan city of China via investment and holding, enhancing the matching offering ability to large projects such as big hotels, restaurants, malls, exhibitions.
July,2015
Set up warehouse in Europe
Set up the first warehouse in UK, then closed and changed to German in 2020.
December,2019
Accomplished PRS system
Successfully integrate Database of PRS system into our daily business operation, which we have spent millions of dollars since 2015, and finally accomplished after 7 years. With this data processing system, every single snippet of the procedures can be digitalized, controlled, and operated automatically or semi-automatically. Together with the Immersive Virtualization Technology, our partners and major customers are able to remote-control each step of the whole supply,starting from raw material, moulding, producing, painting, QC, packing and shipping. Customers can easily access all the crucial data, and decide on any part of the production including color, material, style, price and quality.
May,2022